Pepsi Paper Football
How Paper Football Champ Travis Kelce Became the NFL’s Ultimate Game-Changer!
In a playful nod to childhood nostalgia, we directed NFL legends, including Travis Kelce, in an intense Paper Football Championship. This unique event transformed 22 football giants into tabletop sports enthusiasts, flicking tiny paper triangles with the same intensity as a real game. The result? Travis Kelce crowned the Paper Football G.O.A.T., a title that humorously hinted at his future Super Bowl success. The campaign was a creative touchdown, blending humor, nostalgia, and fan engagement in a memorable way.
Paper Football Champ on Rich Eisen
The campaign saw over 6.5MM views in the first week and Kelce even appeared on Rich Eisen's show afterwards.
Paper Pre Game
Whether paper or pigskins, every player has a pregame pump-up routine. In just 40 seconds of sheer athleticism and focus, 22 NFL players faced off in the first-ever Pepsi Paper Football tournament. Watch as pros sweat, curse, and celebrate in a high-stakes finger-flicking showdown.