Pinehouse Kitchen & Bar
Building and launching a local restaurant brand from $0 to $330K in sales in 60 days with zero paid media
A Real-Life Bar Rescue!
We took on the challenge of transforming a struggling restaurant into a thriving local brand. Like a real-life "Bar Rescue," we acquired the property and completely overhauled it from the ground up. In just two months, we renovated the space, developed a new brand identity, and crafted a fresh offering—all without any paid media.
Our creative team handled everything from strategy and execution to communications and social media, earning the trust of the community one day at a time. The result? A successful launch that generated $330K in sales in just 60 days.
When we acquired the place, it was in such bad shape it should have been shut down. Showing the reconstruction proved significant changes and high standards were coming.
A glimpse of the newly renovated kitchen built trust and anticipation for what's to come.
To the hundreds of daily questions about our opening, we shared fun responses like this slow-motion video of a package on a conveyor belt with the message 'soon.'
Services Provided
Brand & Identity Development
We collaborated with the founders to shape the Pine House Kitchen & Bar brand from the ground up. Our comprehensive approach included everything from naming and business strategy to creative development and execution. We crafted a cohesive brand identity, including graphics, brand guidelines, menu design, website launch, packaging, and signage, ensuring a consistent and engaging experience.
Business & Strategic Planning
Beyond creative work, we provided essential business support, including financial planning and market analysis, to ensure the restaurant’s profitability and appeal. Our strategic plan covered concept creation, execution, menu & product pricing, and deployment, guaranteeing that every aspect of the business was designed to succeed while maintaining the ability to evolve in real-time based on market sentiment.
Social Strategy & MEDIA MANAGEMENT
We crafted and executed a robust social media strategy, producing engaging content from concept to completion. Our efforts included managing all media for the brand across relevant social platforms, interacting with the community by responding to every comment, and using photography and video production to tell the brand’s story effectively.
Product & Design Development
Our team was integral to developing a product that resonated with both the community and ownership. We handled every detail of the restaurant’s design, from interior and exterior aesthetics to the food and drink menus. We collaborated with chefs to curate a menu that not only delighted customers but also aligned with the brand’s vision.
